Marketing Manager Karen Moore talks about an exciting national digital project that has just started.
PHM has been selected to be part of a Culture24-led project involving over 30 arts and cultural organisations across the UK. Let’s Get Real Phase 3 will be looking at answering the question ‘Is your content fit for purpose?’ and I am leading this project within PHM. It is a collaborative action research project starting in spring 2014 and involves four workshops over approximately ten months.
The first workshop was held at Culture24’s office in Brighton on 6 March. I was slightly apprehensive about what this would entail, but equally excited! After an intro and welcome from Jane Finnis at Culture24, the first session was led by Max St John from NixonMcInnes who helped to facilitate a story telling workshop. It focused on the premise that facts are important but stories really move and engage people (definitely something that we’ve found to be true here at PHM).
Next Matt Locke from Storythings talked about content and gave us ‘five interesting things about digital content’ which sparked a lot of thought.
We then heard from Padma Gillen and Lana Gibson from gov.uk. They talked through some of the process they went through with the gov.uk website. Key points for me included: always start with user needs (and not organisational or departmental needs), a website is never finished and is constantly changing/developing, use clear, usable English and avoid jargon, the F shape reading pattern and base content decisions on evidence/data of how users actually behave.
Next up was Jon Davie of This is Zone who talked through their process for distilling what it is an organisation or brand wants to achieve (and sometimes challenging this), key priorities and how best to reach the target audience without always needing a massive budget to achieve this (always good to hear).
The last session of the day was Jane Finnis and Sejul Malde from Culture24 talking through the next steps for the project. Each organisation will have to agree on a research question specific to their own venue and decide which ‘strand’ to focus on – either collections (increasing online engagement) or events & exhibitions (more of a call to action) to work towards making our content ‘fit for purpose’.
Having the time and head space away from the day to day activities of my job was really beneficial. I learnt a lot (and learnt that there’s a lot we don’t know!) and met some lovely people. I’m really looking forward to getting on with my homework and to seeing everyone again for workshop number two in June.